Like many other jewellers in Ireland, we are seeing more and more clients now wanting a unique engagement ring. They are looking for something different. Most jewellers in Dublin and Ireland as a whole are selling very similar styles, as a result, jewellers who specialise in designing unique rings are becoming more and more popular.
My advice generally is to visit as many jewellery retailers as possible and try on as many ring styles as you can so that you can eventually decide on a ring style for you. Visit contemporary jewellery shops and antique style shops who specialise in engagement rings. By trying on various ring styles you will soon see hat style suits your fingers and hand.
Several of our clients like a combination of ring styles, for example they might like the classic Tiffany Style engagement ring but they would also like to give it that antique look by setting the shoulders with pave set diamonds and giving those shoulders a millgrain edge, thus designing a unique ring.
If you would like to design your own engagement ring, find a jeweller who specialises in CAD – Computer Aided Design. Most jewellers in Ireland now offer a CAD service, basically you sit down with your jeweller and describe in detail the unique ring style you would like. The jeweller will then design the ring using a software programme so that you can see how the finished product will look. Once you are happy with the ring design, the jeweller can make a sample of the engagement ring in silver so you can try it on. If you are then happy the jeweller will make the ring in the choice of your metal, eg gold, platinum or palladium.
Designing your own engagement ring has never been easier in Ireland. As I’ve mentioned before, always think of the wedding ring when designing your engagement ring as you may want both rings to sit flush against each other. Some clients even consider how both rings will sit with an Eternity Ring, now that is forward planning!
With your jeweller, don’t be afraid to experiment with different diamond cuts, lots of our clients enjoy mixing diamond shapes in their engagement rings. Some of the most popular three stone diamond engagement rings we sell are, princess cut diamond and two round sidestones, oval cut diamond and two round stones. Another really popular one is an Asscher cut engagement ring with two round side stones. Mixing most diamonds shapes and tapered baguettes is also very popular which gives the ring a unique antique style.
Some clients also like to incorporate a family piece of jewellery into their rings, maybe it’s a stone or stones from their parents or grandparents rings or even the metal from the family ring. We see several clients now using rose gold from grandparents wedding rings and incorporating the metal into their rings for sentimental reasons.
If you are looking for that unique style engagement ring or to design your own engagement ring please contact us and we will give you as much guidance and advice as you need.
Voltaire Diamonds’ founder Seamus Fahy reveals how clever use of Facebook’s business services has boosted his company’s revenues
“About 25% of our sales come from Facebook,” says Seamus Fahy, founder of Dublin-based jewellery company Voltaire Diamonds, which specialises in engagement rings. “In that respect it’s our second most important channel.”
“It’s interesting the primary channel is not search but another form of social media in the shape of wedding-oriented forums. YouTube and search engines are also important sources of new customers.”
Rather than selling through a shop, the company keeps costs (and ultimately prices) down by arranging face-to-face meetings with potential customers at its offices in Dublin and London, where it targets young Irish couples based in England. Without a shop to showcase its product, Voltaire’s marketing is focused online, and Facebook is a key point of contact.
Mix paid-for and free services
Voltaire currently has around 25,000 ‘fans’ liking its Facebook page and Fahy uses paid and unpaid promotional tactics to get his message across. Since combining the approaches in the past two years, Fahy says he’s noted significantly higher distribution and reach in terms of direct enquiries.
Create a content strategy
A key tactic is the regular posting of high resolution images of rings, augmented by videos and always accompanied by a call to action. “We always ask people what they think,” he says. “This increases engagement. I’ve developed the content strategy by trial and error, experimenting to see what works.” Having fine-tuned the approach, Fahy estimates that the company spends around 30 minutes a day posting and responding and adds a new piece of content around four times a week.
Target your key customer segment
By providing high quality content, Fahy has increased the reach messaging. “Very often people will see an image and click like – so it goes viral.” But it’s his approach to Facebook’s paid-for services that have enabled him to target his ideal customer. Ads have enabled him to build his followers in what he sees as the key demographic of 26-34 year-old women, the age when people tend to get engaged, he says. He says the demographic accounts for around 95% of his hits.
“I tried Google, but people weren’t clicking on the sponsored links and we’re high as an organic result on search pages anyway. I also tried LinkedIn, but didn’t see the value as I couldn’t target the right demographic. A lot of people say on Facebook when they’re getting engaged and change their status. When I pay for a Sponsored Story ad, for €100 we get 60 new fans, plus 60 that look at it, but don’t click ‘like’.”
Read the whole article here
Always remove your diamond rings before swimming. Chlorine is damaging to many types of metals that jewellery is made of. Over time, salt water can also cause damage. Take your jewellery off first to keep it from becoming damaged or tarnished.
When making a jewellery purchase, be aware of what you plan to do with it. You should not have a lot of jewellery that you are never going to put on. Think about which outfits you will wear the jewellery with while you are shopping.
Research the proper methods for cleaning your jewellery. Each kind of setting, metal, and stone has its own particular maintenance need. What works for a certain kind of stone may not work for another. Whenever you buy a new piece of jewellery, ask jewellers the best way to clean and maintain it.
When looking for the right jewellery, ignore fancy brand names and labels. Most people won’t know where you got the piece, and you will probably pay too much because of the name on it. There are a number of different brands that manufacture high-quality jewellery.
Surprise your girlfriend by buying her extravagant jewellery. Every woman loves a good surprise gift and a beautiful gift of jewellery – why not combine the two? When she opens up the box and sees what you bought her, her eyes will light up and you will get enjoyment from it.
When searching for better success with purchasing, caring for, or wearing jewellery, you have to make sure you stay up-to-date on the latest information. With this information you can eliminate wasted time looking for information and more time enjoying your jewellery. Apply these tips and you will be successful in buying and taking care of your jewelleery.
You will love the collection of engagement rings from voltairediamonds.ie. Visit the website for more info.
IT is a time-honoured tradition for a prospective groom to ask the permission of the father of his bride before proposing.
But it must be slightly more intimidating when her dad is superstar singer Chris de Burgh – and his daughter is former Miss World Rosanna Davison.
But Wesley Quirke stuck to the proper etiquette by asking Chris’s permission for his daughter’s hand in marriage.
Alexandrite is a beautiful stone that is often overlooked for jewelry. Moving from florescent light indoors, to natural light outdoors changes the stone from a purple hue to a green hue. You can find it often in rings, pendants and earrings.
When photographing jewellery for online sale, you need to make the presentation of the piece as attractive as possible. This is quite key since your customer can not physically see and feel the ring or necklace when purchasing it online. Take your jewellery photographs in a manner that focuses only on the piece, not anything in the background, and keep the background very plain.
It can be difficult for men to know when it is appropriate to wear cufflinks. Cuff links should normally be used for black tie events with high quality shirts. Cufflinks are a finishing piece, and they should match the appearance of the outfit you are going to wear.
Before you purchase a new piece of fine jewellery, think about how you will wear it. You should not have a lot of jewellery that you are never going to put on. Think about the style of clothing you will be wearing when choosing a piece of jewellery.
Make sure you have some knowledge about jewellery before making a purchase. With the information provided on our website, you’ll be able to spend more time putting the tips into action rather than searching for information. Be mindful of the knowledge these tips this article has provided. Use them to select and care for your beautiful jewellery.
Thanks for popping over. Why not visit VoltaireDiamonds.ie for more engagement rings. You will love the selection of our diamonds.
Surprise your partner with a stunning piece of jewellery simply to let her know that you love and appreciate her. Women love to get surprised with new jewellery. You will also get to enjoy watching her face light up and her eyes open wide in surprise as you hand her that pretty little box.
Buy jewellery on sale whenever possible. You can save big money with the right sale. Watch for sales in the newspaper, on the Internet, and even in the stores themselves. If you wait to buy jewellery until that particular style is going out of fashion, you can get it for almost 50 percent off of its original price.
If you are selling jewellery on the Internet, you should present these pieces as attractively as possible. Since your potential customer will not be able to examine the piece in person, your presentation is very important. Be sure your photographs show good details of the jewelry and few, if any, details of the surroundings.
Don’t just buy a piece of jewellery because of what the brand is. It will be difficult for others to tell where you purchased an item, and if you’re only buying something because of the name, it could very well be overpriced. It is easy to find quality pieces from a variety of brands.
To make good jewellery choices, you really need to educate yourself on everything from value to quality to care. You can spend time buying jewellery you will like instead of reading about how to pick it. Our tips will help you to enjoy your jewellery more for many years to come.
Visit VoltaireDiamonds.ie for more stunning engagement rings.
Before you sell an expensive piece of jewellery, take it to a qualified appraiser or gemologist in your area. This will ensure that you get an honest quote, and you can use the information to help you know what offers are good and which are not when selling.
Steer clear of ammonia, bleach or other strong chemical solvents when you need to clean these items. These can erode both the color and the materials of your jewellery.
You can have a more beautiful diamond if it is cut correctly, as opposed to a diamond of a bigger size. The intended recipient’s personality should play a role in diamond selection, too.
If you wear the piece for 24 hours, then you can be sure that it has been put together correctly and hangs nicely. It will also allow you to test the piece’s durability.
This charge attracts dust and dirt. Tourmaline needs to be cleaned more frequently than other gems because it attracts more grime.
Before adding a piece of jewellery to your collection, research current trends. The only thing that beats getting a new piece of jewellery is getting it for a discounted price!
Buying pre-owned jewellery will often save you money. You generally can’t tell the difference between brand new and used in items of jewellery, plus the cost is normally a lot better for used so your dollar will go a lot further.
Wear original jewellery that attracts attention when you have a simple outfit on. Try wearing a simple black dress for a gorgeous and classy outfit.
Onyx items, or those made of crystal, make quite the impact when worn in a jewellery piece. You don’t have to waste money to get great results.
Discover whether they wear studs, hoop earrings, or some other type of jewellery. This should give you a grasp of their tastes, and some ideas about what to buy for them.
Jewellery is such a complex world that everyone finds themselves overwhelmed by choices, prices or occasions at least once. These tips should have helped you sort out some of your own confusion.
Thanks for popping over. Why not to visit VoltaireDiamonds.ie for huge selection of engagement rings. You will love our diamond rings.